Branding Identity
BQgranola
Logo
This gourmet granola, made with high-quality sourced ingredients from small farms, contains no dairy, no gluten, no preservatives nor any refined sugar. The signature sweetener (AKA “the secret ingredient”) is delicious raw local honey. Becky B. Quinn founded the company and the logo design incorporates her initials, even the “bee” in the middle is the letter “B” twice, the second one reversed to make the shape of a bee.
Packaging
This granola’s prime audience includes sophisticated foodie markets and those wanting to give a heartfelt and beautiful gift. The packaging therefore had to convey the wholesome and delicious aspects of the product but also be a ready-made special present.
